In the film, Michael Bryce (Ryan Reynolds) is an elite, AAA-accredited bodyguard, who’s forced to protect his nemesis, world-renowned hitman Darius Kincaid (Samuel L. Jackson). To promote the release, we created a recruitment website as red-band as the film itself. Using an AAA pre-screener, candidates underwent a series of gesture-controlled multichoice assessments. Like the film, Kincaid disrupted the flow with funny & unpredictable R-Rated rants. Recruits were then awarded 1 of 3 certificates, shared on social media. We recreated this experience for Snapchat, and, in chatbot form, for Facebook Messenger and Twitter DM.

As the senior creative on this project, I oversaw creative production, reporting to our Design Director. As the UX designer, I envisioned the whole flow, defined the mechanics and created the decision tree. The gesture-based navigation required close collaboration between myself, our visual designer, and developers. I saw the project end-to-end, from envisioning the flow to selecting key clips, to final launch.