In honour of Family Day 2018, we turned the SickKids community into the SickKids family. We invited community members to show their support by joining our family tree. Using our interactive website, guests helped “grow our tree” by adding their name. We visualized each name as an abstract leaf, which grew into a branch as their friend’s also joined. This interconnectivity helped highlight the amplification effect of a small action. Once they’d added their name, guests were also invited to show their support with a donation.

End-to-end we had 1 month in total to turn this project around. I defined the user experience and got full buy-in from all stakeholders over a 3 day period. Then, I worked closely with our talented team of visual designers, motion designers and developers to oversee the creative execution and launch of the project.