This next-generation product takes live broadcast beyond the screen. Powered by real-time data, it creates a spatial experience that evolves as the event unfolds—bringing audiences closer to the moment and giving them more control over how they watch. Working with Nexus Studios, I helped shape the product across multiple stages of its evolution, from early experience vision through design and production.

The client, specific features and imagery remain confidential while the product continues to evolve.

I joined the project after its initial alpha and helped evolve it into a more fully realised product across three major build phases. As a Creative Lead, I helped shape the overall experience, with a particular focus on UX and UI—defining its structure, experience principles, user journeys and interaction behaviours, while guiding the design through production.

I also led several key feature areas, from concepts progressing towards future releases to ideas that helped define the product’s longer-term vision. Working closely with multidisciplinary design, production and technology teams, I helped maintain clarity, quality and continuity as the experience grew in scope and complexity.