Reinvigorating an established brand isn’t easy, but in 2020, Maserati wanted to do just that. Enter the House of Maserati, a global platform built to share the brand’s future through 3 live launches: Ghibli Hybrid, Trofeo & MMXX. Trofeo, the second of theses launches was a digital, live premiere of the new collection. Guests signed up to stream a 15-minute presentation and chat in real-time with over 9800 other attendees. Interactive video overlays augmented the core presentation, adding context and depth. At the conclusion, guests landed on a post-event site where they were able to explore the collection in more detail.

With a tight timeline and many moving parts, Resn was swamped bringing the whole House of Maserati together. They bought me in to ease the workload by taking creative ownership of Trofeo. I collaborated closely with their entire team to help conceive, build, and launch the Trofeo room. Following this project, I stayed on to assist with part of the production of the MMXX room as well.