The experts at Grotek live and breathe plants, but their website didn’t reflect this. As a premier player in the Canadian horticultural industry, they wanted showcase their passion for the science of plants. We worked closely with Grotek to develop a strategy and a redesigned website with all new content. The website featured a one of a kind homepage content discovery experience. An interactive dial showcased their innovation and allowed guests to learn more about Grotek.

I ran the strategy and oversaw all aspects of creative production for the web component of this project. This was less hands on, my role was to support the creative team with insight and direction throughout the project. I also monitored the overall progress to ensure the creative standard was high.