Travelers entering Terminal 1 stepped onto a moving walkway only to take a different kind of journey. What they encountered was a video wall made of 11 x 55″ LCD displays followed by a room housing a projection-mapped G70. Animated G70’s flowed from screen to projection, telling a story of mindful innovation. The narrative celebrated the gift of time offered by Genesis’ value proposition: “We come to you”. To end the story, our travelers arrived home with the all-new G70.

I worked closely with our Executive Creative Director to bring our vision to life. This involved tight collaboration with our content teams and build fabricators. I led the user experience and oversaw art direction, animation, and content execution. I also worked with our fabricators to determine the form factor of the build itself.